A great inauguration speech is an elusive thing. A good one inspires the people and sets the tone of the presidency. A bad one can leave the crowd bored and uninspired. Composing these speeches isn’t as easy as you might think, but fortunately the best ones generally break down into a similar structure. Follow the steps below to create your own address and when you finish, see how your version stacks up.
This week we launched the Better/Worse Life Project, which looks at population growth, unemployment and median income across the country over the past 30 years and uses that data as a background to frame the very simple, open question ‘Is life in your state getting better or worse?’